Dare to stand out
Sound as good as you are.
a brand should have something to say. do you?
All a traveler knows before venturing into the unknown are the stories they have been told by peers, the media, and, of course, the travel industry. Where creative folk — like yours truly— shape visions from afar.
During my experience—both as an in-house creative for big travel brands, as well as from hiring outsider talent—, I’ve learnt that even the most advanced technical skillset will only get you so far in this multilayered industry.
It is, ultimately, the vision behind that will—not only spare you countless headaches—, but also achieve a voice that actually stands out.
The Formula
Branding
First of all, let’s get clear on “the concept of you”, to let it steer your identity, in voice and looks. We’ll weave a story into bespoke pieces.
Content Strategy
We’ll build a multichannel strategy. Planning, creating and AI generating, but must importantly curating.
Awareness
You work in travel, you need to be sensitive to both, audiences and people in the destinations you sell. Let’s set parameters.
As told by
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Be Human
Already a thriving e-commerce site, all Rainforest Cruises needed was to instill trust, and what better way than by revealing the faces on the other side of the screen.
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Stand Out
Many suppliers, same destination. Why pick you? Be so bad at fitting in that you excel at standing out. That’s what we did with Antarctica Cruises, create an identity like no other.
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Inspire
After many years leading the business, it was time to inspire others. We summed up their impact across the destinations they sell in the Sustainable Horizons mini-doc.
Trusted by
